Newspapers / The Fieldcrest Mill Whistle … / Feb. 7, 1972, edition 1 / Page 1
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' MILL WH'*= . S"VS.., M!f'£■ y if* x^ Vol. 30 Eden, N. C., February 7, 1972 No. 15 m V I® Sheet package shows new Fieldcrest trademark now going into use. — «♦.» **»5V 8 Automatic blanket package has three adaptations of new logo. M, ^ornething very new is taking in the Fieldcrest Market- I*.ivision. A dramatic change, first in over 20 years, has made in the Fieldcrest {j^^demark. The new logo will to appear in retail stores ®arly 1972. 5 ■‘Recognizing the importance of distinctive and fashionable graphic image in today’s compe titive climate, Fieldcrest retain ed Gould & Associates, Inc., a renowned graphics design firm, to create the new trademark. Contemporary, graphically dis tinct, with a strong fashion im pact, the new Fieldcrest logo is a powerful merchandising tool. The impact of this unique Fieldcrest Introduces New Logo New trademark is dominant feature on Fieldcrest Wrap-Arounds package. trademark will make Fieldcrest distinctive among its competitors, as well as communicate the fash ion leadership of Fieldcrest in the home furnishings industry. The new trademark will be used on all Fieldcrest labeled products, as well as all advertis ing and business communication forms of the Fieldcrest Division.
The Fieldcrest Mill Whistle (Spray, N.C.)
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Feb. 7, 1972, edition 1
1
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